Red Bull Bedroom Jam: Live online TV-show
Red Bull is involved in more than just selling the popular drink. It also ‘gives people wings’ if they are talents in the worlds of sport and culture. The company does this by organising events and by creating a springboard for artists and sporting talent. Red Bull’s Bedroom Jam is an example of this type of springboard. From the bedroom to the big stage, that is the idea. Bands can upload their video via the website, and if they get enough votes they have a chance of a place in the grand final. That grand final is then broadcast live online, and 6Box Media carried out this live production. During a two hour long broadcast we caught the ultimate, exciting bedroom jam competition on film. See above for a compilation of the broadcast.